Google has a new tool Called SKTOOL. It’s a search based keyword tool.

search-based-keyword-tool

How to use this for Niche Blogging?

This tool gives out the keywords a website/blog is targeting with the number of searches/month and the PPC bid amount for the same.

You can use this to uncover the keywords your competitor is targeting. A niche blogger will now use the keywords and create a blog around it for adsense and affiliate earnings or for flipping it.

search-based-keyword-tool

How to use as a PPC Tool.

If you cant outrank your competitor then you can use this tool to your advantage by using it with adwords. This tool will give the suggested bid amount for a particular keyword. You can use this tool to bid on adwords using its site targeting feature to add your ads on your competitors page. Now you will get more related traffic to your ad