These are simple and most necessary steps that must be followed by webmasters to rank well in Google.

Do’s

• Website Should Have No Broken Links.
• Sitemap Should be used for users to navigate. In case you have several pages[100's]then the sitemap should be broken into several pages. Also an .xml sitemap should be created and submitted to Google.
• Make sure your website keywords and content are relevant.
• If there are any images you are using then use an alt tag with the image.
• Use H1, H2, H3 tags to rank your websites higher in google.
• Use meta tags.
• Use robots.txt file to tell google what to index and what not to index.
• Try to use nofollow links on your website to avoid any PR leaking.

Dont’s

• Don’t build site filled with duplicate content. Give your visitors relevant content.
• Don’t use any automated methods of link building.
• Don’t try to cloak your websites. Also avoid any doorway pages.
• Don’t use any automated software to build MFA sites.
• Keyword stuffing and meta tag stuffing should be avoided.

These steps are easy and necessary to be implemented for getting on good side of google.