If you want to learn SEO then who better than GOOGLE to teach you about SEO. Google released a free seo guide recently. This guide consists of the latest SEO standards and practises which google considers while ranking your site in search engines. This guide is filled with solid tips and some of the common SEO myths are answered.

Click this link to download.

If you are too busy to read the guide then here’s a short summary.

• Unique title for each and every page in your website. There shouldn’t be repeat of titles.

• Use of META description tag.

• Good URL structure for your pages.

• Importance on Good navigation, Google Sitemap, Breadcrumb navigation.

• Use of html sitemap along with xml sitemap.

• Stress on unique content. Duplicate content in the same site is a strict no no.

• Use of H1 and H2 Tags, alt tag.

• Use of robots.txt

• Whitehat promotion of sites.

Don’t download and simply keep the guide on your desktop. Try implementing it.